Texting is one of the most valuable, untapped ways to drive donations

Texting is one of the most valuable, untapped ways to drive donations

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At Harness, we know how important it is to build meaningful connections with your donors. Our donation platform helps you cultivate deeper relationships with new and existing donors, so that they’ll be more invested in your cause—and ultimately, drive more donations to your nonprofit.

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One of the best ways to connect with your donors is through texting. We’ve found that nonprofits who text to fundraise see an average of 250% more donations every year. Here are six key tips to help you use text donations to expand your audience and know the basic regulatory standards to get you started.

1. Get donors consent before texting

Building trust begins with obtaining explicit consent from your supporters. Before you send your donors that first text, invite them to opt-in to your texting program to make sure they understand the purpose and frequency of your messages. You can do that by sending an email encouraging them to join or even by adding a checkbox on a web form. Remember: transparency is key in fostering a genuine connection with your audience.

2. Share your story across all channels

Your nonprofit's story deserves to be heard far and wide. Use all your communication channels, including emails and social media platforms to spread the word about your texting program. Get them excited about it and entice them with updates, event invitations, and exclusive content that they’ll only get by signing up for texts.

3. Show your appreciation to those who engage with you

As a thank you, consider offering special incentives to these engaged donors with perks like early access to events, exclusive discounts, or insider updates. Expressing gratitude can go a long way in fostering a sense of belonging within your community.

4. Send personalized messages

Rather than sending generic messages to all of your donors at once, segment your audience based on their engagement level, interests, and past interactions to deliver personalized messages that resonate with them. By showing that you understand and value them, you deepen your connection and inspire greater engagement.

5. Provide easy opt-out options

In every message you send, make it clear and simple for individuals to unsubscribe from your texts. Your commitment to respect ensures that every interaction is meaningful, and encourages them to feel like they can and should continue to engage with your nonprofit in other ways.

6. Celebrate your progress

Use our donation platform analytics hub to regularly monitor the performance of your texting campaigns, celebrating successes and making adjustments based o n what you learn along the way. These insights gleaned from key metrics empower you to refine your strategies and deepen your impact with each message you send.