Heritage USA Federal Credit union is a valued Harness partner, and we are always looking for ways to expand on the value we bring to our partnership. So when we developed our Harness Impact Network for member acquisition, Heritage was a natural fit to explore this new approach. As a community-focused credit union, they represented exactly the kind of organization that could benefit from connecting with locally-engaged prospects through nonprofit partnerships.

Heritage's marketing was working, but at a premium price point. We saw an opportunity to introduce them to something that could reduce their lead costs while staying true to what makes credit unions special—genuine community connection. We knew we could deliver quality prospects at a fraction of their current spend while keeping that authentic community focus that differentiates credit unions from big banks. Heritage needed a solution that would be easy to implement, deliver immediate results, and align perfectly with their community-first mission.

We approached Heritage with an invitation to to our Impact Network—a game-changer for credit unions looking to optimize member acquisition. Instead of expensive traditional marketing, they could tap into our established network of vetted local nonprofits in the Permian Basin. Organizations like Communities in Schools (CIS) that we'd worked with for years and knew could deliver impact.

The approach was brilliantly simple: Heritage would offer matching donations (up to $5,000 per nonprofit, $25 per donor), and we'd handle everything else—nonprofit coordination, donor data capture, campaign execution. This meant Heritage could connect with community-minded prospects who were already engaged with causes they cared about, all while demonstrating their values in action.